Go-gurt
Go-Gurt is a bold, efficient way to slurp some gurt on the go. Invented by scientists at Yoplait Co. in 1997, this sexy little gloop tube was immediately a big hit with families all around the world for its innovative, futuristic feel.
Early Life
When Go-Gurt was first conceptualized, it was initially rejected by Chobani due to the project's massive budget. There were worries about brand image: Chobani displayed a passion for traditional, tried-and-true methods of yog sucking as part of their marketing, and, as said in an interview with Big Yogurt Daily by John Chobani, "Some ideas, even if they're great, aren't meant for certain mediums. It's unfortunate, but if companies didn't stay in their lane when it came to continuity, it'd be chaos.". While John continues to reject notions of his yaoish involvement with Mark Yoplait, raising concerns about him possibly being a big meanie liar, his PR team tells us this interview was real.
Once picked up by Yoplait Co., the search began for the optimal shape in order for the most efficient dairy injection experience. The design would go through multiple iterations over the course of five years before landing on its original 1997 design.
Impact
The product was a masterpiece. With a boost from Leonardo DiCaprio in the 'Yummy Boy' ad campaign, the classic Go-Gurt squeeze sleeve became a staple of households across the planet. It has a cameo in Star Wars, as well as multiple Go-Gurt extended universe action figures for children to enjoy. Many hail Go-Gurt as a 'return to solid, foundational Christian beliefs' (USA Daily), or an 'affront to the people of America; if America were sad and stuff.' (My stepdad).
I heard it's aerodynamic, too.
|
Makes it easier to throw in the garbage!
|
Finally, engineers who know what the customers want!
|
Oh ho ho ho!
|
